# Magento 1 Google Global Site Tag (gtag.js)
### Installation and User Guide for Magento 1 Google Global Site Tag (gtag.js)
**Table of Contents**
1. [Installation ](#bkmrk-installation)
- Disable Compilation Mode
- Upload Package
- Clear Caches
2. [Configuration Settings for Google Global Site Tag ](#bkmrk-configuration-settin)
- General Settings
- Admin Transactions Tracking
- Backend Order Tracking in Google Analytics
- Backend Order Tracking - Source/Medium
- Google Analytics Checkout Behaviour
- Google Analytics Shopping Behaviour
- Google Analytics Sales Performance
3. [Front-end Site view ](#bkmrk-front-end-site-view)
- Home Page with Tags
- Gtag.js Code
- Gtag.js Brand Name
### Installation [](#bkmrk-)
- **Disable Compilation Mode:** To check that this is disabled, go to **System >Tools> Compilation**. If the compiler status is 'Disabled', you are ready to go. If not, simply click the 'Disable' button on the right hand side of the screen.
- **Upload Package:** Upload the content of the module to your root folder. This will not overwrite the existing Magento folder or files, only the new contents will be added.
- **Clear Caches:** This can be done from the admin console by navigating to the cache management page (**System > Cache Management**), selecting all caches, clicking 'refresh' from the drop-down menu, and submitting the change.
### Configuration Settings for Google Global Site Tag [](#bkmrk--1)
Go to **Admin > Stores > Configuration > Scommerce Configuration > Google Global Site Tag**
#### General Settings [](#bkmrk--2)
- **Enabled** - Select "Yes" or "No" to enable or disable the module.
- **License Key** - Please add the license for the extension which is provided in the order confirmation email. Please note license keys are site URL specific. If you require license keys for dev/staging sites then please email us at .
- **Accounts Id** - You can add multiple account id. It can be analysis, adwords.
- **Main Account** - Select "Yes" to set your main analytics id as an account id. This account will be used to connect gtag.js.
- **Use Linker** - If this is enabled (set to "Yes") then this account will be linked to domains from "Domains to link" field, which is specified below.
- **Action** - You can delete your account.
- **Promotion Tracking** - Here is the format to set up the promotion tracking: `Content`
- **Brand Attribute** - Please select brand attribute, if you have one otherwise put your brand name in the below input box.
- **Brand Text Box** - Enter your brand name. Set brand name if there is no brand name with the product.
- **Enhanced Ecommerce Enabled** - Select "Yes" to enable this module. Please make sure this feature is enabled in Google Analytics first before enabling in Magento.
- **Send Base Data** - Set "Yes" if you want to send base order data and "No" to send store order data to Google.
- **Enable Google Optimize** - Select "Yes" to enable the module, or "No" to disable it.
- **Enable Linker** - If this is enabled then you can set linker properties, which is specified below e.g. Domain to link, Decorate Forms.
- **Dynamic Remarketing Enabled** - If set to "Yes" then this will enable and install remarketing tag to different pages.
- **Dynamic Remarketing other sites** - Set "Yes" to enable other site variables ([https://developers.google.com/adwords-remarketing-tag/parameters#other](https://developers.google.com/adwords-remarketing-tag/parameters#other)) instead of retail site variables.
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155014-754.jpg)
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155108-212.jpg)
#### Admin Transactions Tracking [](#bkmrk--5)
- **Send Backend Transactions** - Set "Yes" if you want to send base order data and "No" to send store order data to Google created from admin panel.
- **Admin Source** - Please add the Campaign source for backend orders.
- **Admin Medium** - Please define the Campaign Medium for Backend Orders.
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155143-127.jpg)
- **Backend Order Tracking in Google Analytics** - You can track admin orders by selecting "Yes" for **"Admin Transactions Tracking"** from **Admin > Stores > Configuration > Scommerce Configuration > Global Site Tag (gtag.js) > Admin Transactions Tracking - "Yes"**. In the below Image you can see the tracked admin orders in Google Analytics.
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155229-609.jpg)
- **Backend Order Tracking - Source/Medium** - To add campaign Source and Medium for backend orders go to **Admin > Stores > Configuration > Scommerce Configuration > Global Site Tag (gtag.js) > Admin Transactions Tracking - "phone" > Admin Medium - "admin"**.
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155335-159.jpg)
- **Google Analytics Checkout Behaviour** - You can view the checkout behaviour in GA tool under **Conversions > Ecommerce > Checkout Behaviour**.
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155415-649.jpg)
- **Google Analytics Shopping Behaviour** - You can view the shopping behaviour with all sessions, product views, add to cart and checkout details in GA tool under **Conversions > Ecommerce > Shopping Behaviour**.
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155604-801.jpg)
- **Google Analytics Sales Performance** - You can view the shopping behaviour with all sessions, product views, add to cart and checkout details in GA tool under **Conversions > Ecommerce > Sales Performance**.
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155723-488.jpg)
### Front-end Site view [](#bkmrk--12)
- **Home Page with Tags** - In Tag Assistant tool you can see all the fired tags.
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155802-447.jpg)
- **Gtag.js Code** - You can see the **UA** and **AW** tracking id's added from **Admin > Stores > Configuration > Scommerce Configuration > Global Site Tag (gtag.js) > Account Id > Click on "Add Account"** - UA - 33387561-3, AW - 123456789.
[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t155847-885.jpg)
- **Gtag.js Brand Name** - You can add brand name from **Admin > Stores > Configuration > Scommerce Configuration > Global Site Tag (gtag.js) > Brand name - "TestScommerce"**
**[](https://docs.scommerce-mage.com/uploads/images/gallery/2025-07/image-2025-07-02t160008-999.jpg)**
If you have a question related to this extension please check out our [**FAQ Section**](https://www.scommerce-mage.com/magento-facebook-conversion-audience-tracking.html#faq) first. If you can't find the answer you are looking for then please contact [**support@scommerce-mage.com**](mailto:core@scommerce-mage.com)**.**