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Magento 1 / OpenMage GA4 Google Tag Manager (GTM)

Installation and User Guide for Magento 1 / OpenMage GA4 Google Tag Manager (GTM)

Table of Contents

  1. Installation
    • Disable Compilation Mode
    • Upload Package
    • Clear Caches
  2. Configuration Settings for Google Tag Manager Pro Tracking
    • General Settings
    • Query String Parameter Cookies
  3. JSONs provided with extension package
    • Google Analytics 4
    • Facebook Pixel Tracking
    • Snapchat Pixel Tracking
    • Adwords Dynamic Remarketing
    • Google Ads Enhanced Conversion Tracking with Javascript variable
    • Google Ads Enhanced Conversion Tracking with Data layer
    • Microsoft UET Tracking (Bing Ads Tracking)
    • Tiktok Pixel Tracking
    • Twitter(X) Pixel Tracking
    • Reddit Pixel Tracking
  4. Importing JSONs into GTM
  5. Setting variable information in GTM
  6. Publishing Tags in GTM
  7. Set up Google Analytics 4
  8. AJAX Add to Basket or Remove from Basket
    • AJAX Add to Basket
    • AJAX Remove from Basket
  9. Set Primary Categories
  10. Upgrading the Module From 0.0.35 and Below
  11. Query String Parameter Cookies

Installation

  • Disable Compilation Mode: To check that this is disabled, go to System>Tools > Compilation. If the compiler status is 'Disabled', you are ready to go. If not, simply click the 'Disable' button on the right hand side of the screen.
  • Upload Package: Upload the content of the module to your root folder. This will not overwrite the existing Magento folder or files, only the new contents will be added.
  • Clear Caches: This can be done from the admin console by navigating to the cache management page (System > Cache Management), selecting all caches, clicking 'refresh' from the drop-down menu, and submitting the change.

Configuration Settings for Google Tag Manager Pro Tracking

Go to Admin > Stores > Configuration > Scommerce Configuration > Google Tag Manager Pro Tracking