Magento 1 Google Global Site Tag (gtag.js)

Installation and User Guide for Magento 1 Google Global Site Tag (gtag.js)

Table of Contents

1. Installation
   • Disable Compilation Mode
   • Upload Package
   • Clear Caches
2. Configuration Settings for Google Global Site Tag
   • General Settings
   • Admin Transactions Tracking
   • Backend Order Tracking in Google Analytics
   • Backend Order Tracking - Source/Medium
   • Google Analytics Checkout Behaviour
   • Google Analytics Shopping Behaviour
   • Google Analytics Sales Performance
3. Front-end Site view
   • Home Page with Tags
   • Gtag.js Code
   • Gtag.js Brand Name

Installation

• Disable Compilation Mode: To check that this is disabled, go to System >Tools> Compilation. If the compiler status is 'Disabled', you are ready to go. If not, simply click the 'Disable' button on the right hand side of the screen.
• Upload Package: Upload the content of the module to your root folder. This will not overwrite the existing Magento folder or files, only the new contents will be added.
• Clear Caches: This can be done from the admin console by navigating to the cache management page (System > Cache Management), selecting all caches, clicking 'refresh' from the drop-down menu, and submitting the change.

Configuration Settings for Google Global Site Tag

Go to Admin > Stores > Configuration > Scommerce Configuration > Google Global Site Tag

General Settings

• Enabled - Select "Yes" or "No" to enable or disable the module.
• License Key - Please add the license for the extension which is provided in the order confirmation email. Please note license keys are site URL specific. If you require license keys for dev/staging sites then please email us at support@scommerce-mage.com.
• Accounts Id - You can add multiple account id. It can be analysis, adwords.
  • Main Account - Select "Yes" to set your main analytics id as an account id. This account will be used to connect gtag.js.
  • Use Linker - If this is enabled (set to "Yes") then this account will be linked to domains from "Domains to link" field, which is specified below.
  • Action - You can delete your account.
• Promotion Tracking - Here is the format to set up the promotion tracking: <a href='#' data-track-promo-id="PROMOID" data-track-promo-name="PROMONAME" data-track-promo-creative="PROMOCREATIVE" data-track-promo-position="PROMOPOSITION">Content</a>
• Brand Attribute - Please select brand attribute, if you have one otherwise put your brand name in the below input box.
• Brand Text Box - Enter your brand name. Set brand name if there is no brand name with the product.
• Enhanced Ecommerce Enabled - Select "Yes" to enable this module. Please make sure this feature is enabled in Google Analytics first before enabling in Magento.
• Send Base Data - Set "Yes" if you want to send base order data and "No" to send store order data to Google.
• Enable Google Optimize - Select "Yes" to enable the module, or "No" to disable it.
• Enable Linker - If this is enabled then you can set linker properties, which is specified below e.g. Domain to link, Decorate Forms.
• Dynamic Remarketing Enabled - If set to "Yes" then this will enable and install remarketing tag to different pages.
• Dynamic Remarketing other sites - Set "Yes" to enable other site variables (https://developers.google.com/adwords-remarketing-tag/parameters#other) instead of retail site variables.

Admin Transactions Tracking

• Send Backend Transactions - Set "Yes" if you want to send base order data and "No" to send store order data to Google created from admin panel.

• Admin Source - Please add the Campaign source for backend orders.

• Admin Medium - Please define the Campaign Medium for Backend Orders.

• Backend Order Tracking in Google Analytics - You can track admin orders by selecting "Yes" for "Admin Transactions Tracking" from Admin > Stores > Configuration > Scommerce Configuration > Global Site Tag (gtag.js) > Admin Transactions Tracking - "Yes". In the below Image you can see the tracked admin orders in Google Analytics.

• Backend Order Tracking - Source/Medium - To add campaign Source and Medium for backend orders go to Admin > Stores > Configuration > Scommerce Configuration > Global Site Tag (gtag.js) > Admin Transactions Tracking - "phone" > Admin Medium - "admin".

• Google Analytics Checkout Behaviour - You can view the checkout behaviour in GA tool under Conversions > Ecommerce > Checkout Behaviour.

• Google Analytics Shopping Behaviour - You can view the shopping behaviour with all sessions, product views, add to cart and checkout details in GA tool under Conversions > Ecommerce > Shopping Behaviour.

• Google Analytics Sales Performance - You can view the shopping behaviour with all sessions, product views, add to cart and checkout details in GA tool under Conversions > Ecommerce > Sales Performance.

Front-end Site view

• Home Page with Tags - In Tag Assistant tool you can see all the fired tags.

• Gtag.js Code - You can see the UA and AW tracking id's added from Admin > Stores > Configuration > Scommerce Configuration > Global Site Tag (gtag.js) > Account Id > Click on "Add Account" - UA - 33387561-3, AW - 123456789.

• Gtag.js Brand Name - You can add brand name from Admin > Stores > Configuration > Scommerce Configuration > Global Site Tag (gtag.js) > Brand name - "TestScommerce"

If you have a question related to this extension please check out our FAQ Section first. If you can't find the answer you are looking for then please contact support@scommerce-mage.com.