Google Adwords Dynamic Remarketing Tag

Installation and User Guide for Magento 1 Google Adwords Dynamic Remarketing Tag

Table of Contents

1. Installation

   • Disable Compilation Mode

   • Upload Package

   • Clear Caches

2. Configuration Settings for Google Remarketing

   • General Settings

   • Dynamic Remarketing Tag, Code Snippets on the Homepage

   • Dynamic Remarketing Tag/Code Snippets with Product Details

   • Dynamic Remarketing Ad

Installation

• Disable Compilation Mode: To check that this is disabled, go to System >Tools> Compilation. If the compiler status is ‘Disabled’, you are ready to go. If not, simply click the ‘Disable’ button on the right hand side of the screen.

• Upload Package: Upload the content of the module to your root folder. This will not overwrite the existing Magento folder or files, only the new contents will be added.

• Clear Caches: This can be done from the admin console by navigating to the cache management page (System > Cache Management), selecting all caches, clicking ‘refresh’ from the drop-down menu, and submitting the change.

Configuration Settings for Google Remarketing

Go to Admin > Stores > Configuration > Scommerce Configuration > Google Remarketing

General Settings

• Enabled – Select “Yes” or “No” to enable or disable the module.

• License Key – Please add the license for the extension which is provided in the order confirmation email. Please note license keys are site URL specific. If you require license keys for dev/staging sites then please email us at [e-mail].

• Google Conversion Id – Enter your Google Conversion Id.

• Enable Tracking for other sites – This will enable other site variables (https://developers.google.com/adwords-remarketing-tag/parameters#other) instead of retail site variable.

• Enable dynamic remarketing tags – Set yes to enable dynamic remarketing tag.

• Product ID attribute – Use the same id you have submitted in your Google base feed.

• Enable GDPR cookie check – If you are using our GDPR extension or any other GDPR Extension and you want to block sending information to Google then set this to “yes” based on customer preference. Please note this is optional as far as you are not sending any PII to Google this setting needs to be turned off.

• Dynamic Remarketing Tag, Code Snippets on the Homepage – To view remarketing tag and code snippets go to Homepage > View Source. In the below image you can see the conversion ID and Custom variable. You can add conversion Id from Admin > Stores > Configuration > Google Remarketing > Google Conversion Id.

• Dynamic Remarketing Tag/Code Snippets with Product Details – In the code snippet you can see the product details with Product ID and Google conversion id. You can select Product Id attribute from Admin > Stores > Configuration > Google Remarketing > Product Id attribute – Select “SKU”.

• Dynamic Remarketing Ad – When you enable the dynamic remarketing from Admin > Stores > Configuration > Google Remarketing > Enable dynamic remarketing tags, then it shows ads to people who have previously visited your website.

If you have a question related to this extension please check out our FAQ Section first. If you can't find the answer you are looking for then please contact [e-mail].