Magento Google Tag Manager with Enhanced Ecommerce Tracking and Google Analytics 4(GA4)

Installation and User Guide for Magento 1 Google Tag Manager with Enhanced Ecommerce Tracking

Table of Contents

  1. Installation

    • Disable Compilation Mode

    • Upload Package

    • Clear Caches

  2. Configuration Settings for Google Tag Manager Pro Tracking

    • General Settings

  3. JSONs provided with extension package

    • Enhanced Ecommerce Universal Analytics

    • Facebook Pixel

    • Adwords Dynamic Remarketing

    • Google Analytics 4

    • Google Ads Enhanced Conversion Tracking

  4. Importing JSONs into GTM

  5. Setting variable information in GTM

  6. Publishing Tags in GTM

  7. Set up Enhanced Ecommerce in Google Analytics

  8. Set up Google Analytics 4

  9. AJAX Add to Basket or Remove from Basket

    • AJAX Add to Basket

    • AJAX Remove from Basket

    • Back-end/Admin Tracking

  10. Set Primary Categories

  11. Upgrading the Module From 0.0.35 and Below

Installation

  • Disable Compilation Mode: To check that this is disabled, go to System>Tools > Compilation. If the compiler status is ‘Disabled’, you are ready to go. If not, simply click the ‘Disable’ button on the right hand side of the screen.

  • Upload Package: Upload the content of the module to your root folder. This will not overwrite the existing Magento folder or files, only the new contents will be added.

  • Clear Caches: This can be done from the admin console by navigating to the cache management page (System > Cache Management), selecting all caches, clicking ‘refresh’ from the drop-down menu, and submitting the change.

Configuration Settings for Google Tag Manager Pro Tracking

Go to Admin > Stores > Configuration > Scommerce Configuration > Google Tag Manager Pro Tracking

General Settings

  • Enabled – Select “Yes” or “No” to enable or disable the module.

  • License Key – Please add the license for the extension which is provided in the order confirmation email. Please note license keys are site URL specific. If you require license keys for dev/staging sites then please email us at support@scommerce-mage.com.

  • Container Id – Enter your Google Tag Manager Container Id.

  • Server Side Tagging - This setting allows you to enable or disable server-side tagging, which is a method that shifts part of the tag processing and data sending workload from the user's device to a server that you control. Please don’t turn this on unless you understand what this setting does.

  • GTM code HTML - This setting allows you to enter the HTML code of server-side GTM container. This HTML code will replace the default GTM code on the frontend of your website.

  • GTM noscript HTML - This setting allows you to enter noscript part of server-side GTM code. This noscript code will replace the default noscript GTM on the frontend of your website.

  • Enhanced Ecommerce – Set “yes” to enable the enhanced ecommerce

  • Enhanced Conversion – Set “yes” to enable the enhanced conversion and send PII data with the tag. Please make sure enhanced conversion is enabled in Google Ads before using this setting.

  • PII Data Format – Set “data layer” to push the PII data directly into the data layer ( this requires you to map the data in GTM as per your use. Set "Global Javascript" to store the PII data in a global javascript variable. Use the GTM json file which automatically maps this data into the Enhanced Conversion tag.

  • Brand Attribute – Select brand attribute to send brand information to Google Analytics.

  • Brand text box – If you don’t have brand attribute and you want to send default brand name to Google Analytics then you can enter here.

  • Base – Set “Yes” if you want to send base order data and ‘No’ to send store order data to Google. Set this to “Yes” always unless you have multi- store/currency is enabled and you want to send different currency data to Google.

  • Revenue without Shipping Price – Set “yes” to send revenue data without the shipping amount.

  • Send Phone or Admin Orders – Enable this feature only if you want to send admin orders on order creation.

  • Source – Add source you want to pass to Google for admin orders.

  • Medium – Add medium you want to pass to Google for admin orders.

  • Enable dynamic remarketing tags and facebook tracking – Set yes to enable dynamic remarketing tags and facebook tracking.

  • Product ID Attribute – Select attribute for Product ID, this should be same attribute as you have in your Google Base Feed.

  • Enable Google Optimize – Set “Yes” to add page-hiding snippet code for google optimize.

  • Enable GDPR cookie check – If you are using our GDPR Extension or any other GDPR Extension and you want to block sending information to Google then set this to “yes” based on customer preference. Please note this is optional as far as you are not sending any PII to Google this setting needs to be turned off.

  • Order Total Include VAT – If set to “Yes” then VAT will be included in order total.

  • Order Item Include VAT – If set to “Yes” then VAT will be included in order item.

  • Enable GA4 data layer – Set “yes” to enable the GA4 data layer.

  • Enable UA data layer – Set “yes” to enable the Universal Analytics data layer.

  • Affiliation – Enter the affiliation to be sent with GA4 events.

  • Enable Consent Mode - This setting activates Google Consent Mode v2. It lets us control how Google tags use user consent and protect user data

  • Enable GDPR country check - This setting enables you to specify a list of countries whose users will be able to choose which consent parameters to be sent to Google as 'granted' or 'denied'

  • Select GDPR countries - This setting allows you to select a list of EEA and UK countries whose users will be able to choose which consent parameters to be sent to Google as ‘granted' or 'denied'. Users from countries not included on the list will always send consent parameters as 'granted’ to Google.

  • Consent Mode Config - This setting defines the mapping between user preference cookies and the corresponding Google Consent Mode parameters ad_storage, ad_user_data, ad_personalization, analytics_storage

Cookie preference cookie could be set using our GDPR extension or any Consent Management Platform (CMP). Consent param - ad_storage, analytics_storage, ad_user_data, ad_personalization, personalization_storage, functionality_storage, security_storage Default value - denied or granted. Will be set in content initialization Cookie Name - cookie associated with parameter

JSONs provided with extension package

The extension package contains JSONs which can be imported in GTM to set up required Tags, Triggers and Variables. The JSONs can be used to set up

  • Enhanced Ecommerce Universal Analytics

  • Facebook Pixel

  • Adwords Dynamic Remarketing

  • Google Analytics 4

  • Google Ads Enhanced Conversion Tracking with Javascript variable

  • Google Ads Enhanced Conversion Tracking with Data layer

  • Microsoft UET Tracking (Bing Ads Tracking)

Importing JSONs into GTM

To import JSONS provided with extension package follow below steps:

  • Log into GTM and navigate to your Account and container

  • In the top navigation, click through the Admin

  • Under the container options, click on Import Container

  • Choose the JSON file which you would like to import

  • Choose to either Overwrite or Merge

    • Overwriting the existing container will remove all your existing tags, triggers, and variables, and will replace them with those in the imported container. A new container version will be created before the import.

    • Merging containers will let you keep your existing tags, triggers, and variables, and just add in the new ones. If you choose to Merge the new container with your existing container, you’ll have to then decide whether you want to overwrite conflicting tags or rename conflicting tags.

  • Overwrite – If a variable, tag, or trigger in the new container has the same name but the contents are different, overwrite the old one with the new one.

  • Rename – If a variable, tag, or trigger in the new container has the same name but the contents are different, keep the old one and rename the new one.

  • Click Continue. You’ll see a preview of changes, showing how many tags, triggers, and variables will be added, modified, or deleted. You can also click the link to View Detailed Changes to see which tags, triggers, and variables are being added, modified, or deleted.

  • Once you’re satisfied with the changes, click Confirm.

Setting variable information in GTM

Once the GTM container file has been imported, you need to change variable information with correct value corresponding to the site. To access variables, go to workspace where you have imported the JSONs and click on variables on left hand side navigation.

Variables Created with JSON’s

  • GA ID – This variable is created when GTM-UniversalAnalytics.json is imported and it holds value for Google Analytics Id for the site. Click on the GA ID and change it to correct value.

  • conversionID - This variable is created when GTM- AdwordsDynamicRemarketing.json is imported and it holds value for Google Adwords Conversion Id for the site. Click on the conversionID and change it to correct value.

  • facebookPixelID - This variable is created when GTM-Facebook.json is imported and it holds value for Facebook pixel Id for the site. Click on the facebookPixelID and change it to correct value.

  • currencyCode - This variable is created when GTM-Facebook.json is imported and it holds value for currency used on site. Click on the currencyCode and change it to correct value.

Google Ads Conversion Tracking - Add Conversion ID and Conversion Label in the Google Ads Conversion Tracking tag before publishing the container. These IDs can be found in your Google Ads account.

Microsoft UET Tracking - Add the Microsoft Advertising UET Tag ID which can be obtained from microsoft Ads account.

Publishing Tags in GTM

Once all set up is done and verified, need to Publish the tags to make it live on the website.

Step 1 − Click the SUBMIT button at the top right corner of the screen. It will show the following screen.

Step 2 − Enter an identifiable Version name so that it can be easily understood for the changes made.

With the version description, you can be as elaborate as possible on the changes/additions of the tag in that version.

Step 3 − Scroll down to the Workspace Changes, you will see all the changes made in the tags, which are unpublished or in the PREVIEW mode.

Step 4 − Click PUBLISH and you will be presented with a summary for this version.

Set up Enhanced Ecommerce in Google Analytics

To turn on Enhanced E-commerce for a view, and label your checkout steps:

  1. Click Admin at the top of any Analytics page.

  2. Select the view for which you want to enable Enhanced E-commerce reporting.

  3. In the view column, click E-commerce Settings.

  4. Under Step 1, Enable E-commerce, set the status to ON.

  5. Click Next Step.

  6. Under Step 2, Enhanced Ecommerce Settings, set the status to ON. When you turn this option on

    • You can see the Enhanced E-commerce reports in the conversions section

    • The older, older category of E-commerce reports is no longer visible

You can turn this option off to restore the older category of E-commerce reports.

  • Optionally, enter labels for the checkout steps that you have defined in your Magento steps configuration. Please see screenshots below for reference

  • Click Submit.

Set up Google Analytics 4

  • Go to Analytics and select the website on which you want to implement GA4 alongside universal analytics.

  • Once you are in universal analytics panel go into admin settings. Here you will notice an UPGRADE TO GA4 button, click on it. You will be walked with creating a new property. Follow along, once you are finished you will see the new GA4 view on your screen.

  • Now we need to setup the tag manager for GA4. If you have already imported all the tags using our JSON file then you only need to edit the tag and add your Measurement ID. However, if you are creating tags yourself then you need to create a new configuration tag.

  • To create a new configuration tag in GTM. Please look at the image below: -

  • To get the measurement id you need to go to your GA4 view. Go to the admin settings and then data streams. Click on the website url coloured in blue and a popup should open.

  • You will see the Measurement ID listed on the top right corner of this page.

  • Now for the final step import our Google Analytics 4 JSON file in your GTM to get all the configurations for GA4. Once done you will see data flowing into Google Analytics 4. Learn more about Google Analytics 4.

AJAX Add to Basket or Remove from Basket

Add the following two functions in your ajax add to basket js file and call gaAddToCart on success of Ajax add to basket and gaRemoveFromCart on success of Ajax remove from basket function.

AJAX Add to Basket

function gaAddToCart() {
	jQuery.cookie.json = true;
	var productToBasket = jQuery.cookie("productToBasket");
	var productlist = jQuery.cookie("productlist");
	if (productToBasket != undefined) {
		manipulationOfCart(productToBasket, 'add', productlist);
		jQuery.removeCookie("productToBasket", {
			path: '/',
			domain: '.' + document.domain
		});
	}
}

AJAX Remove from Basket

function gaRemoveFromCart() {
	jQuery.cookie.json = true;
	var productOutBasket = jQuery.cookie("productOutBasket");
	if (productOutBasket != undefined) {
		manipulationOfCart(productOutBasket, 'remove', '');
		jQuery.removeCookie("productOutBasket", {
			path: '/',
			domain: '.' + document.domain
		});
	}
}

  • Back-end/Admin Tracking - When you enable the "Send Phone or Admin Orders " from Admin > Stores > Configuration > Scommerce Configuration > Google Tag Manager Pro Tracking, then it tracks admin orders. To see admin order go to GA > Conversion > Ecommerce > Sales Performance.

Set Primary Categories

You can use a script provided with the extension to automatically add primary categories for products. Admin can exclude certain categories from primary category and also prioritise one category over the other to be picked as the primary category.

Go to Admin>Catalog>Categories select a category then scroll down to find the option "Primary Category Settings". Here click on "Exclude From Primary Category" to exclude this category from primary category or enter the priority 0 being the highes. The highest priority category will be picked first for the primary category.

To automatically assingn primary category for all products run the command given below by going into the root directory of your store.

scommerce:seo-base:set-primary-category

N.B - If you are using older version then run the script provided in the extension folder at the path Data/SetPrimaryCategoryM2.php from ssh

Upgrading the Module From 0.0.35 and Below

If you are using an older version of the extension(0.0.35 and below) where a common data layer is used to populate data to both UA and GA4 then upon updating to the latest version you need to make the following changes in GTM.

Remove these Tags, Triggers and Variables from GTM container

TAGS

  • Google Analytics 4

  • GA4 Views/impressions of product/item details

  • GA4 View Item List Scroll

  • GA4 View Item List

  • GA4 Shipping info

  • GA4 Remove a product from a shopping cart

  • GA4 Refunds

  • GA4 Purchases

  • GA4 Promotion views/impressions

  • GA4 Promotion clicks

  • GA4 Product/Item List Clicks

  • GA4 Payment info

  • GA4 Begin Checkout

  • GA4 Add a product to a shopping cart

Variables

  • Ecommerce-detail-products

  • Ecommerce-product-detail-value

  • Ecommerce-checkout-products

  • Ecommerce-checkout-option

  • Ecommerce-remove-products

  • Ecommerce-refund-products

  • Purchase-affiliation

  • Purchase-tax

  • Purchase-shipping

  • ecommerce-promoView-promotions

  • ecommerce-promoClick-promotions

  • Ecommerce-click-products

  • ecommerce-product-click-list-name

Triggers

  • View_item

  • View_item_list

  • Shipping Info

  • removeFromCart

  • Refund

  • Purchase

  • View_promotion

  • promotionClick

  • productClick

  • Payment_info

  • addToCart

Now follow the steps below to import the latest GA4 settings for GTM

Step 1:- Acquire the latest GA4 JSON file provided with the module.

Step 2:- Go to your GTM container then click on admin>Import Container.

Step 3:- Click on Choose container file and choose the JSON file acquired in step 1 then select the workspace new/existing. Also select Merge>Rename conflicting tags, triggers, and variables so that no crucial setting is lost.

Step 4:- Lastly, click confirm to finish the import. Once it's done you will have the latest tags, triggers and variables for GA4 in your GTM.

Set up Consent Mode V2 with GTM

Please follow the below guide to set up consent mode v2 with GTM, also you would need to have both GTM and GDPR modules to complete this setup.

GDPR:- https://www.scommerce-mage.com/magento1-gdpr-compliance.html

pageMagento 1 Consent mode's setup guide

If you have a question related to this extension please check out our FAQ Section first. If you can't find the answer you are looking for then please contact support@scommerce-mage.com.

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